Why Your Sales Organization needs a Sales Package

July 13, 2013 at 6:17 pm

If you are in sales today, delivery of your message is mission critical.  No one will buy your product or use your service if your message isn’t concise, crystal clear, and compelling. Make no mistake… In their quest for knowledge about you… your customers and potential customers …… WILL go to your website.  And now in our video centric world they actually PREFER to get their information in the form of moving images or video…like these powerful examples of our work… not just static print or web pages.  Whether it is on your website, played in your place of business or tradeshow…  or used in push emails…. moving images MUST be integrated into your  business… but your message had better resonate. This is not a job for a video production company or videographer.  In order to have a great video message you MUST use a professional moviemaking approach using consultants, directors and editors.  No video message will produce the best results without an objective consultative approach.

Consider this.. To “warm Up’ your potential client, and to answer the questions they have before they even meet you .. video is unrivaled in its effectiveness.  As we all know, there is a great deal of redundant exchange going on between salespeople and consumers prior to a purchase.  Any salesperson knows that a portion of each first interaction must include the basics of your product or service and a little company history as part of the rapport regimen. Repetition of those basics over and over again with each new first encounter can get old pretty darn fast……. and over time your salesperson will be less enthusiastic and less effective. We will carefully craft a set of expert miniMovies, spotlights and videoFAQS customized to your business…telling your UNIQUE story to your customer and potential customers… addressing the concerns directly at each point in the selling cycle… helping you close more sales faster and increase your bottom line.

For over 30 years we’ve been doing just that.  Providing expertly crafted rich visual media to some of the most successful corporations, from Fortune 500 companies to startups.  Let US help you thrive in today’s challenging marketplace.

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