Articles by: admin

It’s 2020 and I decide my son, Timmy, needs braces. At 8:00 pm on a Friday night we take a quick jaunt down to the i-Braces store at the mall. We meet the gal up front and she quickly arranges for Timmy to get signed up. After two electronic scans and two impressions, we leave. I signed up for the [...]

Google is killing the SEO industry and content is becoming king. But hold on…it’s not just any old content. Your content MUST match the expectations of your potential clients, patients, and customer. In other words, it is not important to have someone click on your website, but rather they need to stay on the website. They need to be engaged! [...]

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Have you been putting off your entry into the video website world?  Time has just run out.  Either you make the jump, or you fall behind.   A number of schools have embraced the reality that no one reads their websites and are unsure of what to do about it.   In response to this reality, some schools have placed [...]

In terms of sales and new patients, the best practices monitor and cultivate a few critical areas knowing how important they are for a more successful practice. Like any business, there are certain factors that YOU should be looking at on a weekly basis. These are called “choke points” or “critical junctions” in a business. Here are the ones that [...]

Marketing and Sales are on two different sides of the ledger.  One is an expense and one an asset.  One is a science that can be learned by books.  The other only by vast experience.  They are both integral, but chances are you neglect sales and think that marketing can make up for it.  I wouldn’t put money on that [...]

If they don’t work it is probably because you: Think of them as marketing and not selling. Did not use a sales consulting based approach. Did them yourself. Used a video production company only. Had a “friend” make them. Did not define the expectations, concerns, or what resonates with your prospective clients/patients/customers. Did not avail yourself of consultants, advertising, and [...]

While custom movies will definitely increase your search ranking, they have very little to do with advertising, per se.  Placing customized, resonating movies on your site is not the same as print, radio, t.v., and other forms of conventional advertising.  Spending money on your movies IS NOT the same as spending money on conventional advertising.   So, get the notion [...]

There are approximately 300,000,000 websites, give or take. Consumers, patients, and customers don’t get your message because most  have been so bombarded by information that, unless your site is filled with RVM (Rich Visual Media) and is right on point in terms meta-messaging, your site won’t resonate.   You track the habits of your visitors and find out the following: [...]