SEO is on Life Support: The Rise of Real Content

August 15, 2012 at 9:52 pm

Google is killing the SEO industry and content is becoming king.

But hold on…it’s not just any old content. Your content MUST match the expectations of your potential clients, patients, and customer. In other words, it is not important to have someone click on your website, but rather they need to stay on the website. They need to be engaged!

Some Background:

Google is in the process of making the SEO industry obsolete. SEO will be dead in 2 years.
“SEO” means Search Engine Optimization.
There is internal and external SEO. Internal makes up about 15% of the process (I’m told it may be much higher now), and it means to design your site so it follows the best practices proven to rank high on Google. External SEO used to mean to write articles, press releases, blogs, comments, and content with embedded keyword “backlinks” to your site. Now, it is changing fast to include social media strategies.
But what does Google want? They want relevant, real content and video on the internet that people want to read, listen to, and view, AND tell other people about. If Google doesn’t bring you the most relevant content when you search, they aren’t doing their job.
So, by definition even the word Search Engine Optimization (SEO) means to “game” the Google search engines (and others) to get your valuable content ranked higher than it would be if left alone to the forces of the Web.
What does that mean? Google used to think if you linked to someone on the Internet, they must have valuable content. Now Google seems to believe that if you promote content with social media, it is more indicative of relevant content and less likely to be faked. Though many point out social media can be faked as well.
The bottom line is that all external SEO efforts are counterfeit except one……………..content.
Writing, designing, recording, or videoing real and relevant content that benefits those who search is what works now…especially video and movies.
It is hardly about the links anymore, it’s about the metrics of engagement on your site.

Great content is KING!

So, how does this affect you?

Google is pulling the rug out to provide better search for their audience. Now it must be real, valuable content and lots of community value and interaction.
So how does it affect entrepreneurs, medical practices, and business executives?
Invest in real, valuable, relevant content that your audience wants. Invest in movies and videos for your site, but remember it means absolutely nothing if they don’t WATCH the movies/videos. You must give the prospect precisely what they are looking for. In order to do that, you need to approach video and movies with a full on sales consulting approach.
Real content is specifically designed to provide direct value in the Internet experience. Real content can be text, audio, video, pictures, but overwhelmingly, it is VIDEO that will rule the day.

Edward Loew
National Sales Manager
The Creative Network

Reference Forbes article

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